Whether it's for a book cover, a magazine, or an advertisement there are a number of benefits to having an imaginative layout print design. One of the most important advantages is that a creative printing design attracts an observer's attention. For instance, a magazine with an interesting, colorful print design on its cover is likely to be noticed on a shelf that is overflowing with magazines. Similarly, a newly released book with a special layout design on its jacket is likely to be seen by a person passing a shelf in a local bookstore. Unique lettering, brilliant colors, or an unusual design all contribute to getting a piece of reading material noticed by a shopper. Furthermore, once a person notices the item, he or she may decide to buy it. If the person does purchase the item of reading material, the unique print design has fulfilled its purpose.