Local direct marketing is one way to saturate your immediate area with your custom advertising message. There are direct mail marketers who distribute ad packages several times a year, or monthly, where you join with others and have your ad inserted into the mailing package at a good cost per thousand. Many of these reach 10,000 residential addresses, or more. You can also pinpoint your target audience by zip codes, income, gender, or educational levels. Direct mail inserts for local direct marketing usually fit into a regular no. 10 envelope, which gives plenty of room for your printed message. In some packages, you are allowed to insert your own pre-printed piece, while others require that you use their printer and format. Either way, your company message can contain in-depth text, images, and all the important identity information that you want your local direct marketing target to receive. There are many demographic segments to choose from for local direct marketing. A recipient may be more likely to open up a package from a known, local address. It is easier to find these local direct marketing companies that can reach the audience you want, instead of trying to find a national marketer who would be more expensive and less flexible for what you want to do. Watch for multiple ad offers, coupons, and special packages that your local direct marketing businesses may offer occasionally, to save money on your advertising. This is another benefit to using local direct marketing agencies instead of a remote national firm. The local guys want your business more and will offer such discounts.
