Whether you are shopping for a Mother's Day gift or a birthday gift for your sweetheart, jewelry is a safe bet. However, there is much to consider when buying jewelry. Everything from style to quality is an important factor when considering a jewelry purchase. First you should consider what type of jewelry you would like to purchase. Think about the person you are shopping for, what type of jewelry do they normally wear? Are they in need of any particular pieces like a nice pair of earrings or a watch? Keep in mind that some people prefer white gold to yellow; others prefer silver, while others only wear platinum. Jewels come in all sorts of shapes and sizes as well. Diamonds are a popular jewel, but colored diamonds are becoming more popular with celebrities sporting pink and yellow diamonds regularly. Rings should be reserved for declarations of commitment. If you are not planning on taking your relationship to the next level, it probably is not a good idea to buy your girl friend or boy friend a ring. It might send the wrong message.