Graphics are important in many ways. Whether you are creating a website or in need of advertisements for your business, graphics play a vital role. Think about what you pay attention to when you visit a website. Without graphics websites would look like plain word documents. Graphics make a website unique and interesting. They add color and dimension and draw attention to whatever it is you are advertising. When designing a flyer, website or advertisement it is important to consider what types of graphics you would like to use. Besides what type of graphics, it is also important to consider color schemes. Is your brand synonymous with any colors? For example, everyone is able to identify the type of blue and red used in the Pepsi logo. If the blue is too light or the red is too orange it would not look legitimate and consumers would believe they were not looking at something truly endorsed by the Pepsi brand. It is important that graphic designers realize how significant a role colors play in their designs and that they take the time to make sure they get the colors right. When designing graphics for business cards, flyers or other items that will be printed graphic designers must take into account that colors can appear one way on a computer and look completely different once printed. It is their job to ensure that what is printed is a true replication of what they designed online.