Whether you're a private individual or operating a business yourself, it's absolutely vital to obtain as much information as possible on any business you want to work with. Business information actually applies to lots of different types of data. Naturally, the kind of information consumers are interested in differs from the stuff that other businesses who are trying to foster mutually beneficial relationships require. Consumers will mostly be concerned with product and service satisfaction driven information. They will want to know how long a local business has been in operation because older businesses probably have established reputations. As a general rule, businesses that have been around a long time have managed to stay open because people approve of their products and services. This isn't always true, but it applies more often than not. Consumers will also want to know what kinds of products and services local businesses provide because you can't always determine this information from names alone. Prospective buyers need to know where a business is physically located, too. This may sound like a no brainer, but these days some companies try to get away with using a P.O. Box as their address for various reasons. Knowing a business' address helps you weed out possible scams and those who engage in questionable practices. If you're interested in buying stock in a local company, you'll want lots of in depth information of its overall performance. That requires a more extensive search, but you should never invest in a company without thoroughly examining their portfolio.