In these economic times people are seeking escape from their lives and are looking to items of luxury to aid in their "stress relief". While for viewed for some as decadent, luxurious, and excessive, unless a special occasion, many people have incorporated this mode of travel as a normal part of their routines. Chauffeured driven luxury is available for executives, locals, celebrities, tourists, weddings, bachelor/bachelorette parties, and special occasions. Limousine companies can now capitalize off the desire of the human psyche to live luxuriously and items such as limousines and exotic cars are readily available and for reasonable prices. Safety is also a key selling point in limousine travel. Traveling via limousine is often safer for the inebriated traveler. Many cities are strictly enforcing DUI laws and the police are often more vigilant to decrease accidents and provide a safer experience for all types of visitors. Nothing would be worse than completing your vacation with a hefty fine for a DUI, because you were driving while intoxicated. For this reason, to maximize the fun and alleviate the stress in some states, night clubs will offer free limousine transportation as a special promotion to and from the nightclub to encourage visitors.