It seems that there are promoters for just about every event these days, from concerts and club openings to charity drives and social media campaigns. The job of a good promoter is manifold and the duties will depend upon the nature of the event or happening that he/she is putting on. In many cases, a promoter will work directly with not only the venue, but also agents, artists, publishers, and everyone in between. Depending on the scope of their responsibility, they may also be in charge of everything from booking hotels to ensuring appropriate transportation back home. More times than not promoters are chiefly in charge of public relations and the actual promotion of a given event, even in the context of the greater set of responsibilities. Generally, the duties of a promoter will be informed by whether or not they are affiliated with a particular venue or are working independently with a performer or group. For an independent group looking to gain momentum and increase their fan base, a promoter’s duties may include ensuring that posters and handbills that were previously mailed not only made it to the club, but were also put on display, checking the sound back line for the instruments, and coordinating set times with other artists on the bill. Promoters of larger and nationally notable musical and entertainment acts may have people in subordinate positions handling these details while they look after the grander public relations campaign. Promoters on this level commonly work with local, regional, and national media such as television and radio, as well as online marketing planners to establish a cohesive identity for the client on the web.
