Direct mail advertising is one of the most widely used small business marketing plans used by companies to let consumers know about their products and services. It is thought to be one of the most strategic marketing plans that exist as it targets customer's right in their home through their mailbox. Before conducting their local direct mail advertising services, a company will have to do lots of flyer printing. The company may be doing a mass mailing that can be anywhere from the thousands to the millions. They will have to hire a printing company to do the printing and the company that does the flyer printing will have a big job at hand. Chances are that it will not just be a one flyer printing job that they will have to print for the company; they will most probably have to print many fliers. Once the printing is completed and returned to the company, the company will move on to the next step of their local direct mail advertising services. There are many different little steps when it comes to direct mail small business marketing, but one of the most important steps is the mailing lists that will be used. The mailing list that is used can sometimes make or break the results of a mass mailing. To conduct local direct mail advertising services, a company will compile a mailing list of local consumers who they think may be interested in their product or services. If the mailing list was compiled by them it would be known as an in-house list. In-house list are made up of past customers or those who have inquired before and are thought by most to be the best mailing list that a company can use. The response rate to an in-house mailing list is usually better than other mailing lists because these people have shown interest and probably purchased before. Small business marketing firms will also sometimes rent a mailing list from a mailing lists company. These mailing lists companies many times have hundreds of thousands of fresh names to rent out to companies and can usually break the names down into specifics for a company. For instance, they will have special mailing list that are available for marketing firms that need names and addresses of people aged 18-24, 25-40, or 40+. Age is not the only thing that mailing lists can go on. A marketing firm may want a list based on income, gender, geography, or any other factor you can think of and the mailing lists company will provide them with it.