There is a great demand for local embroidery services today, and it is not limited merely to the traditional custom jerseys of local sports teams. This is a business with great growth potential, and the number of uses for embroidery services is limited only by the imagination of those providing the service. Several of the potential uses for custom embroidered sportswear will be considered here. Of course, traditional clients for local custom embroidered sportswear are the sports teams which play within that local municipality. These teams require embroidery services for the logo design on their jerseys. In addition, once teams have been selected, names are added in order to have personalized jerseys. Local youth organizations, as well as school athletic teams and local adult athletic clubs depend on local embroidery services to individualize and energize their uniforms. Without embroidery, sports jerseys are simply dull and boring, lacking the excitement a team desires on their custom jerseys. Recently, the need for custom embroidery services has stretched beyond the realm of sports. In many work places, the company opts to order clothing embroidered with the logo design representing their brand. This allows employees to dress more casually at times, while still representing their company. Additionally, when companies send representatives to attend job fairs or marketing fairs, they often require the employee to wear a promotional shirt with the logo design embroidered on it in order to represent their brand or their employer. Often these are personalized shirts, allowing the salesperson to meet and greet potential clients much more easily. Having personalized shirts with the company logo design embroidered also clearly identifies the employee with the company, which can be crucial in today's culture.