The local exercise equipment manufacturers industry is booming in the United states and consists of more then 100 companies. The demand for this equipment is mostly driven by the income of consumers and demographic trends. A local companys success is based on their ability to produce unique equipment and by selling brand names. Companies that produce brand names pull in nice profits, while smaller local companies that are not so popular are still able to compete by producing unique equipment. The main markets for equipment that companies target is the home based equipment and for public businesses like spas, health clubs, and similar places where getting into shape is important. Home based exercising equipment is often produced by using lighter materials in the building process. This is because most home based equipment is generally used one hour or less a day. This equipment is built based on the idea that most adults are to busy in their jobs and home life to work out for any more then an hour. This assumption is so true, but local consumers are now seeking equipment that is just as powerful and sturdy as the equipment used in public facilities such as a gym. Because public facility equipment is used more often during a 24 hour period, local companies use stronger and heavier parts to keep machines running effectively while constantly being used. At the same time, companies are working even harder to improve their products by adding more features and improving their machines to keep consumers from getting bored with the equipment. By continuously improving their exercising equipment, manufacturers are giving customers to get the most out of their workouts, not to mention faster and better results.