There’s a new website that once again puts the spotlight on small businesses, this time emphasizing the significance of small business owners’ opinions. A joint partnership between DIY Marketers and Survey Analytics, SmallBizOpinions.com “is a new marketing research tool that allows business owners to tap into sophisticated data to assist them in making everyday decisions.” The website stresses that the insights and opinions of small business owners are important, not just to research companies, but to fellow small business owners as well.
Entrepreneurs make all types of decisions every day, and getting the pulse of the small biz community can help business owners make decisions. SmallBizOpinions.com aims to do just that with the use of one simple tool: surveys. Small business owners create an account, fill out a profile, and wait for relevant surveys to be sent to them via email. Signing up only takes a few minutes, as the website enables users to link their Facebook or LinkedIn account with ease. After registering, users would need to provide information about their business, to let SmallBizOpinions.com know what kinds of surveys to send.
Have you ever participated in a survey or questionnaire only to be left in the dark with the results? Well, you won’t have to worry about that with SmallBizOpinions.com. By completing surveys, business owners will not only provide the small business community with valuable insights, they’ll also be able to see what other entrepreneurs are saying. This is the perfect opportunity to compare your opinions and practices to similar businesses, which in turn can actually help business owners make better choices. As a bonus, members of SmallBizOpinions.com will be able to accumulate points which can be redeemed for Amazon.com or iTunes products.
Want to know who else is part of the SmallBizOpinions.com family? Their website gives a quick overview of their expert panel. Their panel profile indicates that 63% of their panelists are CEOs/Owners of businesses, 14% hold the VP position, while 14% and 7% are held by managers and associates, respectively. Meanwhile, majority of their panel members (60%) have expertise in Marketing, while the rest are divided between Finance, Human Resources, IT, Research & Development, and Manufacturing. In terms of gender, 55% of their members are female and 44% are male.
If you’re worried about your Inbox getting bombarded with survey requests, SmallBizOpinions.com says, don’t be. For one thing you will only receive survey requests that are relevant to your business (based on your business profile); and for another, you’ll be able to set the number of surveys that you wish to receive on a weekly basis. That way, you won’t be overwhelmed with the number of emails that you get.
SmallBizOpinions.com also understands that business owners live hectic lives, and a lot of entrepreneurs are often out and about. To address this, you can download their “survey Swipe” app that will allow you to access and participate in surveys using your smartphone.
