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Regions Bank targeting the ‘unbanked’ in Nashville

Fri, 27 Jan 2012 13:05:03 +0000

Regions Financial Corp. is using television and print advertising in Middle Tennessee to aggressively seek customers from those not using traditional banking services. The move by Birmingham-based Regions, the No. 1 market share leader in the Nashville market and No. 2 in Memphis, comes as banks are struggling to meet growth targets, Bankrate.com analyst Greg McBride tells The Tennessean. “Ban

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