Products and Services offered

We work only in food & beverage, with fledgling start-ups, small brands looking to revitalize their sales... and marketers of larger national brands who want to improve their product's shelf appeal. Our company specializes in the art of crafting food & beverage package designs that compel trial & purchase. To do this, we analyze your brand's positioning, what taste or benefits your product delivers, your current brand image, and your direct competition. Then we design your package to act as a visual sales force on shelf... conveying your product's unique difference (USP -Unique Selling Proposition) and the most compelling reasons why your product is the most appetizing & best choice among your competitors... all conveyed in 4 - 6 seconds. The designs we create trigger desire for trial which prompts quick purchase decisions both in store and online. If your company has created a food or beverage product that is better tasting than the competition, or is unique in a desirable way, you need a package design that sells your story... not just a design decoration. We all know of delicious products-perhaps even the best in the category-that never saw the success they should have enjoyed, because they failed to inspire initial trial purchase. This initial trial is the key to gaining repeat loyal consumers, which exponentially increase sales and build successful, growing brands! Having a great, unique product that everyone says is delicious does not mean your product will sell in stores or online. And social media is a very difficult way to sell food products these days (except to friends and family) because there is so little trust in the truth of advertisers or endorsers... despite what advertising agencies may tell you. The most powerful way of marketing your Food/Bev product is to show & tell shoppers right on your package, (within reach of the product on shelf, or the online "add to cart" button). We show shoppers why they will enjoy your product more than any others in the category. This is done with the right words & images on your package design. We call this Creative Linguistics & Design Strategy... and we have been mastering this art of compelling trial for 3 generations and over 40 years. Whether you are launching a whole new product line or need to revitalize an existing line to increase your trial and sales, our expertise in the art of "visual selling" can be your "secret ingredient" to success.

Business Hours:
M-F 11:30am-6:30pm, Sa-Su Closed

Categories:
Graphic Designers

Services:
Brand Positioning, Brand & Sub-brand Naming, Logo Design, Package Design, Sell Sheets, Creative Linguistics