Health food stores are springing up in greater numbers than ever before, as there is generally a greater awareness of health and nutrition in the 21st century. It seems that more people are taking advantage of the knowledge of nutritionists, dieticians, and other experts in order to help them get on the appropriate, personalized routines. Health food stores are sometimes incorporated into larger retailers that have sections specifically dedicated to all-natural, organic, and other such products, while others are stand-alone stores that only sell health food and related goods. The good news is that there are more options than any time in the past for those individuals who are looking for verifiably healthier options for what they eat and drink, how they exercise, and the manner in which they live. One potentially complicating issue is the ubiquitous use of symbols, iconography, and seals on product labels indicating why it is that these particular products are beneficial to you, or how they are better than their competitors. Although it can be helpful when you see a widely recognized seal (like that of the USDA Organic Seal), it can also be highly confusing when confronted with all kinds of information with which you can scarcely identify. Too often retailers and individual manufacturers of products make unverifiable or confusing claims and thereby indirectly mislead their customers. This is why so many people committed to a healthy lifestyle relish their trusted, local health food stores. One of the main benefits of shopping at stores that are exclusively dedicated to health related items is that the staff tends to be far more knowledgeable about these niche brands.